Advertising is one of the most effective and efficient forms of outbound media. Teaching extended reading via advertisements is one of the ways to improve students' reading skills. It is a fact that advertisements are usually incomplete information containing words, phrases, derivations and even symbols. However, advertisements do not have well- grammatical structures, they contain data which carries meaning. This study attempts to provide advertisements’ benefits for students reading skill. While using advertisements, the author gave a model to the learners to transfer the data in the advertisements into a complete non- extract information. The researcher used experimental method to evaluate students’ learning results in speaking and writing skills. A pre-test, post-test and a survey were collected from two classes (Experiment class and control class) to determine how the implementation of the techniques impacted on students’ learning results. The results showed that the use of advertisements brought positive changes in students’ language competences.